Press Corpse: Post-Terrestrial Television
Press Corpse : Post-Terrestrial Television World: Last summer may have been the last influencer summer this society will live to witness. At least, not with the same gravity and hypnotising magnitude as before. Over the past year, consumer activity on social media has decreased significantly, following a global phenomenon of user fatigue, mistrust, and alienation. The pocket-sized social planet we held so close to us has betrayed us so far, we are too tired to comply. In 2025, only 76% of brands dedicated advertising funds to online creators — a 10% decrease since 2024; just 12% planned to allocate more than half their budgets to influencer marketing. Around 60% of users are expected to actively scroll past "Paid Partnership" posts, and the influencer engagement rates on TikTok have dropped 35% in one year (peak was during Covid lockdown in 2020, with 313.5 million downloads in only three months). Creators ...